Explained Google Algorithm Updates
There Are 8 Major Google Algorithm Updates Explained
- Panda
- Penguin
- Humminbird
- Pigeon
- Mobile
- RankBrain
- Possum
- Fred
1.Panda:-
Launch Date-February 24,2011
Hazards:Duplicate,Plagiarized Or Thin Content;User-Generated Spam;Keyword Stuffing
How It Works :Panda Assigns A So-Called "Quality Score" To Web Pages;This Score Is Then Used As A Ranking Factor.
2.Penguin:-
Launch Date:April 24,2012
Hazards:Spammy Or Irrelevant Links;
Links With Over-Optimized Anchor Text
How It Works:Google Penguin's Objective Is To Down Ranks Sites Whose Links It Deems Manipulative .Since Late 2016,Penguin Has Been Part Of Google's Core Algorithm;Unlike Panda,It Works In Real Time.
3.Hummingbird
Launch Date :August 22,2013
Hazards:Keyword Stuffing;
Low Quality Content
How It Works :Hummingbird Helps Google Better Interpet Search Queries & Provide Results That Match Searcher Intent.
4.Pigeon
Launch Date :July 24,2014(US);
December 22,2014 (Uk,Canada,Australia)
Hazards:Poor On And Off-Page SEO
How To Works:Pigeon Affects Those Searches In Which The User's Location Plays An Important Part.The Update Created Closer Ties Between The Local Algorithm And The Core Algorithm:Traditional SEO Factors Are Now Used To Rank Local Results.
5.Mobile
Launch Date:April 21,2015
Hazards:Lack Of A Mobile Version Of The Page;Poor Mobile Usability
How It Works:Google's Mobile Update Ensure That Mobile-Friendly Pages Rank At The Top Of Mobile Search ,While Pages Not OPtimized For Mobile Are Filtered Out From The SERPs Or
Seriously Down-Ranked.
6.RankBrain
Launch Date :October 26,2015
Hazards:Lack Of Query-Specific Relevance Features;Shallow Content;Poor UX
How It Works:RankBrain Is Part Of Google's Hummingbird Algorithm.
It Is Machine Learning System That Helps Google Understand The Meaning Behind Queries,And Serve Best-Matching Search Results In Response To Those Queries
7.Possum
Launch Date :September 1,2016
Hazards:Tense Completition In Your Target Location
How It Works :The Possum Update Ensured That Local Results Vary More Depending On the Searcher's Location:
The Closer You Are To A Business's Address, The More Likely You Are To See It Among Local Results
8.Fred
Launch Date:March 8,2017
Hazards:Thin,Affiliate-Heavy Or Ad-Centered Content
How It Works :The Latest Of Google's Confirmed Updates ,Fred Targets Websites That Violate Google's Webmaster Guidlines.
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